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Bierman's Quote:

“ Many new products -even though they are based on thorough marketing and consumer needs-
are mentally eliminated by retailers within a few months after being launched.

The point that trade as well as industry are missing, is the know how at the point of sale
which, when taken into account, should prevent the elimination of successful products
from the shelfspace ”


Your name and initials:

Email address:

[Bierman is able to respond only when name and emailaddress are correctly included]

P.J. Bierman
Phone: +31 315-24.34.94
Email: (<josbierman@fmcg.nl>)