Backgrounds of Jos Bierman
Jos Bierman, director/founder of Bierman Marketing Research & Interpretation, started his career as a maritime officer. But he
switched over to the world of advertising where he held several professional positions for a number of years.
During this period he discovered in the fmcg-industry a considerable demand for a practical approach of commercial issues, based on customer reseach, category-analysis and trade marketing. At the time, this demand wasn't covered by the existing consultancies.
This observation, linked to the fact that an external consultancy task outside the advertising profession offered more satisfaction, prompted him to establish his agency as an independent consultant in 1976. Specializing in fmcg issues, commercial strategy, business development, recruitment in sales and trade marketing.
Our viewpoint: recruitment cannot be seen separately from its direct environment and from the issues confronting manufacturers today. Device: ''if all goes well, you can still perform better''.
Core activities Bierman
You can find images from some other Marius de Jongere paintings on www.fmcg.nl/english/jongere2.htm